Hand crafted excellence


Hand crafted excellence

Rediscover an original texas terroir

Pheasant Ridge was started with a vineyard, planted by the Cox family after an intensive search of the High Plains for a site perfectly suited for growing French vinifera wine grapes – a terroir that would produce wines of bold flavor and character.  Fifteen aces were planted in 1978, at that time the largest all vinifera vineyard in Texas.


An Obsession with Quality

100% Estate             

All Pheasant Ridge wines are produced from grapes we grow ourselves. 

Picked by hand       

All grapes are harvested by hand. This ensures only grapes worthy of our label are selected.

aged to perfection

We have one method for determining when to bottle our wines: the palate of the Winemaker. Others age to  a schedule, we age to perfection.

Pheasant Ridge Wine Club

Next Shipment/Pickup Day will be in June! Stay tuned for news, and don't forget to sign up if you haven't already! Clubs start at just $50 a quarter. Join Now

Upcoming Events

Upcoming Events

Arbor Nights concert series:

Double Header: Jim Dixon and zoe carter


Friday Aug 11 7-10pm



We're thrilled to be hosting our fourth ever Arbor night, and our first double header!

Here's a tease of singer/songwriter Jim Dixon:

And here's a tease of singer/songwriter: Zoe Carter

Jim Dixon and Zoe Carter will play guitar and sing as we serve wine by the glass and watch a beautiful Texas sunset!

Locally sourced, artisan crafted foods by Farm to Fork Gastrotruck!

No Cover! Bring a folding chair to make sure you have a spot to sit!


Who we are

Who we are

Bobby cox

 Winemaker / VINTNER / founder

Bobby Cox has been cultivating Texas vineyards since 1973. Following graduation from Texas Tech, Bobby and Jennifer Cox traveled the wine growing regions of France and the United States. In 1978, they returned to Lubbock and planted the first 15 acres of Pheasant Ridge.

The winery was founded in 1982. One year later, Bobby Cox produced a wine that would change history. In 1986, Bobby Cox's 1983 Pheasant Ridge Cabernet Sauvignon won Gold in the San Francisco International Wine Competition.

Today, Pheasant Ridge is back under the ownership of founders Bobby and Jennifer Cox. Pheasant Ridge has won over 200 medals in its 34 years of operation. It stands as the 7th oldest winery in the state, and 1 of approximately 4 100% Estate Wineries in Texas.