Hand crafted excellence


Hand crafted excellence

Rediscover an original texas terroir

Pheasant Ridge was started with a vineyard, planted by the Cox family after an intensive search of the High Plains for a site perfectly suited for growing French vinifera wine grapes – a terroir that would produce wines of bold flavor and character.  Fifteen aces were planted in 1978, at that time the largest all vinifera vineyard in Texas.


An Obsession with Quality

100% Estate             

All Pheasant Ridge wines are produced from grapes we grow ourselves. 

Picked by hand       

All grapes are harvested by hand. This ensures only grapes worthy of our label are selected.

aged to perfection

We have one method for determining when to bottle our wines: the palate of the Winemaker. Others age to  a schedule, we age to perfection.

Pheasant Ridge Wine Club

Next Shipment/Pickup Day will be October 28!

Don't forget to sign up if you haven't already! Clubs start at just $50 a quarter. Join Now

Upcoming Events

Upcoming Events


October 29, 3pm



Join us for our next Science Uncorked lecture by Dr. Ben Powell!

Socialism: An Economist's Travels in the Unfree World

Tickets are $10. Includes access to cheese boards, and a ticket for one free glass of wine.


Tickets available here


Dr. Benjamin Powell is the Director of the Free Market Institute at Texas Tech University.  He also serves as a professor of economics in the Rawls College of Business.  He's a also a Senior Fellow with the Independent Institute and the North American Editor of the Review of Austrian Economics.

He earned his Ph.D. from George Mason University in 2003, where he studied Austrian Economics and Public Choice Theory.


Who we are

Who we are

Bobby cox

 Winemaker / VINTNER / founder

Bobby Cox has been cultivating Texas vineyards since 1973. Following graduation from Texas Tech, Bobby and Jennifer Cox traveled the wine growing regions of France and the United States. In 1978, they returned to Lubbock and planted the first 15 acres of Pheasant Ridge.

The winery was founded in 1982. One year later, Bobby Cox produced a wine that would change history. In 1986, Bobby Cox's 1983 Pheasant Ridge Cabernet Sauvignon won Gold in the San Francisco International Wine Competition.

Today, Pheasant Ridge is back under the ownership of founders Bobby and Jennifer Cox. Pheasant Ridge has won over 200 medals in its 34 years of operation. It stands as the 7th oldest winery in the state, and 1 of approximately 4 100% Estate Wineries in Texas.