Hand crafted excellence


Hand crafted excellence

Rediscover an original texas terroir

Pheasant Ridge was started with a vineyard, planted by the Cox family after an intensive search of the High Plains for a site perfectly suited for growing French vinifera wine grapes – a terroir that would produce wines of bold flavor and character.  Fifteen aces were planted in 1978, at that time the largest all vinifera vineyard in Texas.


An Obsession with Quality

Estate Grown

Most Pheasant Ridge wines are produced from grapes we grow ourselves. Since our founding in 1982, we've used 100% Texas Fruit.

Picked by hand       

All grapes are harvested by hand. This ensures only grapes worthy of our label are selected.

aged to perfection

We have one method for determining when to bottle our wines: the palate of the Winemaker. Others age to  a schedule, we age to perfection.

Pheasant Ridge Wine Club

Next Wine Club Pickup Day will be Saturday, September 29th 3-5pm!

Don't forget to sign up if you haven't already! Clubs start at just $50 a quarter. Join Now

Upcoming Events

Upcoming Events

Arbor Nights Summer Concert Series


It's time for our famous Arbor Nights Summer Concert Series!

Join us as we slip into the weekend with Live Music, Food trucks, Lubbock Grown Wine, and a gorgeous West Texas Sunset! Friday Nights listed 7-10pm!

June 29 TBA

July 13 Crusty's Wood Fired Pizza

July 20 featuring Paella by Wild Whisk (Las Brisas Steakhouse)

Paella by Wild Whisk (Las Brisas Steakhouse)

Paella by Wild Whisk (Las Brisas Steakhouse)

July 27 Filipino BBQ by Angel Food Truck, Music by Brian McRae

August 10 Crusty's Wood Fired Pizza Music TBA

August 17 Paella by Wild Whisk (Las Brisas Steakhouse) Music by Jim Dixon Singer/Songwriter

August 24 Filipino BBQ by Angel Food Truck Music by Brian McRae


September 14 Filipino BBQ by Angel Food Truck Music TBA

September 28 Crusty’s Pizza, Music by D.G. Flewellyn


October 12 Crusty's Wood Fired Pizza music by Lindsay Boreing


Who we are

Who we are

Bobby cox

 Winemaker / VINTNER / founder

Bobby Cox has been cultivating Texas vineyards since 1973. Following graduation from Texas Tech, Bobby and Jennifer Cox traveled the wine growing regions of France and the United States. In 1978, they returned to Lubbock and planted the first 15 acres of Pheasant Ridge.

The winery was founded in 1982. One year later, Bobby Cox produced a wine that would change history. In 1986, Bobby Cox's 1983 Pheasant Ridge Cabernet Sauvignon won Gold in the San Francisco International Wine Competition.

Today, Pheasant Ridge is back under the ownership of founders Bobby and Jennifer Cox. Pheasant Ridge has won over 200 medals in its 34 years of operation. It stands as the 7th oldest winery in the state, and 1 of approximately 4 100% Estate Wineries in Texas.